Supporting Welsh Fire during The Hundred Draft Auction in real time
[SERVICES]
Content Creation | Design | Project Management
Video Capture | Photography
[SPORTS]
Cricket
We deployed two connected content teams across London and Cardiff, working in tandem to deliver a seamless, always-on output.
From live player announcements to reactive storytelling, we created and published a high volume of content in real time, keeping pace with the energy of the auction.
Content included:
• Static announcement visuals
• Data-led stat graphics
• Real-time highlight edits for each player revealed
All underpinned by a social-first mindset, prioritising speed, relevance, and engagement at every touchpoint.
The Results
#1
For total content output across all teams
2.9M
Organic views across all channels
98%
Of views from new and non-followers
1500+
Followers gained over the course of the week
3.9%
Growth rate - highest out of all teams
A clear example of how real-time, social-first execution can cut through, driving reach, growth, and genuine audience engagement when it matters most.
