Project lead, Content and Social Media, for the Dakar Rally Saudi Arabia 2025
[SERVICES]
Content Creation | Digital Strategy | Design | Project Management
[SPORTS]
Motorsports
Brought in as on the ground project manager and social lead, managing a team of 3 on-site, and a UK based team - Specifically for the Dakar in Saudi channels (working alongside the Dakar Rally channels (ASO led)
Led on all things social strategy, content creation and scheduling, posting upwards of 35 times a day from the Saudi Arabian desert. Also managed a team of four logistics people, and liaised with the UK content team to create the amount of content needed through the rally.
Every few days, we would be up, pack our tents, travel to the next bivouac, set up, film content, edit content, and post live in the moment, whilst also creating end of day graphics and highlight reels.
We also worked with various stakeholders on-site including Saudi Motorsport, ASO, teams and riders, the Ministry of Sport, and the Saudi Automobile & Motorcycle Federation
