Social Lead in the lead up to, and during The Open 2025, for the official collab of The Giants Capsule.

[SERVICES]

Golf

[SPORT]

Social Strategy | Content Creation | Project Management | Social Management

Our initial focus was establishing a clear understanding of the Reflo ecosystem; its channels, audience, partnerships and content opportunities. From day one, we worked to build a consistent content mix that balanced the launch of The Open collaboration alongside Reflo’s wider activity across motorsport, football, padel and its core performance apparel offering.

The Open was one of if not the most successful weeks of Reflo’s trading history, and the story we told of Finn McCool in Portrush, transcended The Open itself. We activated on site, but also in the town on on the beach, creating exciting moments in the form of a Run Club, a secret party, sand art, and the House of Reflo.

We told all of these stories and more, whilst helping to sell out of the capsule on site at The Open.

Following The Open, we continued to support the brand through ongoing social strategy, content ideation and creative planning. Delivering weekly content recommendations, platform-specific insights and trend-led opportunities, we help ensure Reflo remains relevant, engaging and culturally connected within the fast-moving world of sport, performance wear and athlete partnerships.