Creating a launch campaign that would build hype for Welsh Fire’s 2026 season
[SERVICES]
Content Creation | Design | Project Management
Video Capture | Photography
[SPORTS]
Cricket
Working to a compressed production schedule and a tightly managed budget, the project demanded smart creative thinking at every stage. From concept development through to delivery, we carefully planned the production across multiple locations throughout Wales, making considered logistical decisions that allowed us to maximise production value without compromising the creative vision.
The campaign culminated in a cinematic hero reveal film, supported by a full suite of teaser edits, organic social content and paid creative, giving Welsh Fire a cohesive bank of assets that could drive engagement before, during and after launch.
The project demonstrated what can be achieved when creative ambition is matched with efficient production. By embracing the constraints rather than being limited by them, we delivered a premium campaign that proved high-end sports content doesn't always require unlimited budgets, just the right ideas, planning and execution.
