Working with Welsh fire to announce their 2026 captain.
[SERVICES]
Content Creation | Photography | Video | Creative Direction
[SPORTS]
Cricket
Welsh Fire had a short window between Phil's existing tournament schedule to put together a plan around his announcement at the 2026 Welsh Fire captain for The Hundred. The brief was go to and create something special.
OffPitch worked with the Welsh Fire team to ideate a full campaign from teaser videos, through to filming at his boyhood club, St Asaph Cricket Club. We also took Phil across to Conwy Castle, giving a nod to his roots of North Wales.
We helped script the storyboards and reference media, filmed, shot and edited the campaign, working with the internal team to produce not only an announcement, but a full campaign on social.