Initially brought in as social media lead to help bring together everything we were doing at the launch event in Bangkok. This covered social strategy & ideation, content creation and social media management, working with the existing team across different departments to ensure maximum outputs. The launch was a success, generating strong global engagement and establishing Icons as a disruptive and entertaining format in the golf space, working with world class athletes in a Ryder Cup style format, albeit with exciting differences and a changed format.